4 Mobile Marketing Trends for Healthcare In 2024
The healthcare industry has caught sight of rapid growth in the last decade, with advancements in health systems and authorities adopting digital transformation.
Businesses and marketers who realized the digital transformation in the healthcare segment are positioning themselves to leverage mobile marketing trends. It means dismissing outdated processes and adapting modern processes to yield sustainable results.
What is Mobile Marketing?
Mobile marketing is a prime branch of digital marketing strategy that employs various channels to reach the audience, such as social media marketing, search ads, in-app ads, SMS marketing, and appealing to people in how they use their mobile phones.
Why Mobile Marketing for Healthcare Industry
Mobile marketing is not the future, and it is already disrupting. It can get your products and services in front of potential prospects and customers, no matter your industry.
Mobile marketing for businesses is vital as people swiftly rely on their mobiles. According to reports, 86% of the global population will have a smartphone in 2024, and the average person clicks 2,600 times daily. With such a tremendous population carrying smartphones, it is an excellent opportunity for businesses to focus on mobile marketing and advertising.
In that event, businesses can engage their customers while generating additional revenue and loyalty.
Typically, mobile marketing includes strategies that focus on customer-driven communication with personalization. With mobile marketing, healthcare providers can offer exceptional health experiences.
Following are the top mobile marketing trends for healthcare in 2024:
1. Customer Engagement via SMS
With Service Implicit SMS, hospitals and doctors can simply their work process by sending appointment updates, prescription reminders, medical reports, internal communication, bills, etc. This has resulted in more patients opt-in to messaging from doctors and clinics. Healthcare providers can also send updates regarding health camps and community events to consumers, vendors, and employees.
Text messaging opens up new opportunities for healthcare providers; they can deliver more personalized and precise info than email. Because 97% of SMS are opened and read within a few seconds after receiving, healthcare marketers have so much potential to communicate with their consumers.
80% of people want the option to use their smartphones to interact with their healthcare providers, according to a study by FICO.
2. Mobile Apps
According to data.ai, Healthcare app downloads saw a 50% growth between 2019 and 2021, primarily due to a surge in demand for telehealth and COVID. Since then, health and fitness apps have developed in multiple aspects, covering tips and maintenance about heart health, diabetes, pregnancy, hair, and body fitness.
Medical apps like Practo, 1mg, and Medibuddy enable consumers to gain control over their health conditions with helpful resources and treatment options, even online.
Types of Healthcare Apps
- Patient’s medical condition tracking apps
- Doctor appointment and consultation apps
- Reminder apps
- Medical information apps/blogs
- Women health apps
- Child care apps
- Diet apps
- Lifestyle apps, and so on.
Also read, A Guide to Using WhatsApp Marketing in Your Political Campaign in India
3. Healthcare Blogs
Post-pandemic, digital growth like blogs and social media was happening, but it accelerated after COVID-19. Consumers started appreciating and supporting fast, clutter-free and quality-centered-content blogs.
As a result, mobile-first blogs have become necessary to deliver critical information effectively.
Blogs offer a simple way for healthcare providers and individual experts to present information to their targeted audience directly on their mobile phones, even on the go.
We have blogs run by experts, which allow us to easily learn about the best health insurance, understand and process medical claims, access health information, and so on. With the ever-increasing popularity of affiliate commissions via blogs, healthcare bloggers and individuals started seriously considering this trend.
Questions to ask yourself if you’re a healthcare blogger
- Is your blog responsive?
- Does it load quickly?
- Are there clear Call To Action (CTA’s) for each web page?
- Are the colors going easy on the eyes?
- Is the content insightful and concise?
4. Social Media
Over the decade, niches like hospitality, IT, food, Entertainment, etc., have realized social media’s importance and acted upon it. Healthcare was no exception.
In 2021, over 4.3 Billion were using social media platforms worldwide, and the number is expected to grow to almost 6 Billion in 2027, according to Statista.
Social media platforms like YouTube, Twitter, Facebook, LinkedIn and Instagram continuously present relevant and updated news, so healthcare brands can empower their consumers using them correctly.
Healthcare providers can utilize social media to:
- Reach target group worldwide or locally.
- Educate about health issues and share tips.
- Build and grow a like-minded community and support each other.
- Help consumers by answering their pain points.
The best part of social media is using relevant hashtags to increase your reach to more target audiences.
One great example is the State Bank of India Yoga campaign they did on June 21, 2022, promoting the Yoga practice for good health and peace. SBI used the hashtag #YogaWithSBI to take the word out.
Conclusion
The continuity and ever-growing popularity of mobile phones have led people living in rural areas to access healthcare information that was earlier limited to city people. Thanks to cheap Internet providers like Jio, healthcare is also improving in remote regions.
With mobile marketing expected to continue the magic for healthcare providers, the fact remains that mobile will have to be the center of any marketing strategy.
We believe healthcare providers still need much to learn to present the community with the best. While the healthcare segment has much to leverage mobile marketing trends, it is equally vital to choose wisely regarding the stack, with the flexibility to change or upgrade when needed.
Cover Image source – Freepik
